Led the creation of a unified visual identity and storytelling standard for Tesla’s global learning content to build consistency, trust, and brand alignment across regions.
Developed a modular toolkit for use across video, eLearning, live sessions, and print-based learning assets.
Established global design and tone-of-voice guidelines, including visual standards for layout, colour, icons, and narrative style.
Enabled decentralised teams to independently produce content that aligned with brand and learning strategy.
Balanced consistency with localisation needs, supporting tailored execution across regional teams.
Strengthened the credibility and recognition of L&D across the business, embedding a scalable foundation for learning at speed.
