Created a unified visual identity for Tesla’s L&D content to boost recognition, trust, and consistency across global teams.
Key outcomes:
Developed a modular design toolkit for use across video, eLearning, live sessions, and print
Set storytelling and visual standards to guide tone, colour, and layout
Enabled decentralised teams to produce branded materials independently
Balanced global consistency with local flexibility
This system strengthened the L&D brand and supported scalable, cohesive storytelling firm-wide.
